Description

Overview: 

Almost everyone agrees that “if you don’t know where you want to go, you can’t get there.” In this course participants learn how to develop a stakeholder-driven Strategic Plan that can establish and drive board decision-making. Additionally, almost everyone has been confronted by the truism “No money…no mission.” 

This course reviews both the strategies and the tactics that are components of an effective fundraising program, i.e., how to get the money you need. Popular planning truisms also include the notion that “if they don’t know you, they can’t help you.” Accordingly, this course explores the communications concepts of marketing, and “branding.” 

Course Content: 

Strategic Planning topics include:

• Gathering stakeholder data
• Creating a SWOT analysis
• Developing a shared vision,
• Establishing strategic goals
• Creating complementary tactical menus
• Friend-raising
• Organizational life cycles
• Evaluating program and organizational effectiveness. 

The introduction to fundraising strategies includes:

• Fundraising concepts
• Practices and tools, including creation and use of endowments
• Understanding funding trends
• Classifying and motivating donors (i.e., individuals, business organization, funders, and foundations)
• Creating and utilizing a Case Statement
•  Analyzing and deploying alternative fund raising strategies. 

The introduction to NPO communications practices includes development of a multi-tiered communication program—both internal and external, including:

• An Internet presence (i.e., website and social media outreach)
• Traditional media (earned and paid)
• Development of a value proposition (USP) and “elevator speech
• Preparation of a SWOT analysis
• Identification and prioritization of target markets
• Development of a creative strategy and media mix
• Budgeting
• Evaluation, including mid-course corrections. 

Presenters: Members of the Board of the Non Profit Development Center of Southern New Jersey